VÅRT SYFTE: ÖKAD HÅLLBARHET
![Redken-2023-Purpose-Landing-Page-Feature-Column-1-744x744-resized](/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/redken-2023-purpose-landing-page-feature-column-1-744x744-resized.jpg?w=425&rev=35058a4a592c475299c7d2aa7d6408eb&hash=4C8291CA0DF680D4BA6FCB4A3768DD37 425w,/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/redken-2023-purpose-landing-page-feature-column-1-744x744-resized.jpg?w=600&rev=35058a4a592c475299c7d2aa7d6408eb&hash=2425FB509A07851694BE96294A80EDE5 600w,/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/redken-2023-purpose-landing-page-feature-column-1-744x744-resized.jpg?w=775&rev=35058a4a592c475299c7d2aa7d6408eb&hash=5DD0E1D0A3A2B831ED5212156D9F1DED 775w,/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/redken-2023-purpose-landing-page-feature-column-1-744x744-resized.jpg?w=965&rev=35058a4a592c475299c7d2aa7d6408eb&hash=EC9088693980B8D1AD2BC49E171567FE 965w)
MINSKNING AV NYTILLVERKAD PLAST
Bland våra prioriteringar finns att minska mängden material som används i våra förpackningar och att övergå till återvunnen plast och kartong.
![Redken-2023-Purpose-Landing-Page-Feature-Column-2-744x744-resized](/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/redken-2023-purpose-landing-page-feature-column-2-744x744-resized.jpg?w=425&rev=3f8b227ad476430ca4689c70a8ecc2c6&hash=5EC792F7A7968F8B6256CF9783C5073D 425w,/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/redken-2023-purpose-landing-page-feature-column-2-744x744-resized.jpg?w=600&rev=3f8b227ad476430ca4689c70a8ecc2c6&hash=52E7C6EEBDCA054F15102C592E9631B5 600w,/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/redken-2023-purpose-landing-page-feature-column-2-744x744-resized.jpg?w=775&rev=3f8b227ad476430ca4689c70a8ecc2c6&hash=2AB64B36CB88CE844FA94C2E6EDA97D7 775w,/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/redken-2023-purpose-landing-page-feature-column-2-744x744-resized.jpg?w=965&rev=3f8b227ad476430ca4689c70a8ecc2c6&hash=DB332285BD42BA5088B2C217977C6176 965w)
ANSVARSFULLA FORMLER
Vi är dedikerade till etisk produktutveckling genom att inkorporera veganska formler i vårt produktsortiment och säkerställa att de inte innehåller några animaliska ingredienser och strävar aktivt för att integrera mer biologiskt nedbrytbara komponenter för att minimera miljöpåverkan.
![Redken-2023-Purpose-Landing-Page-Feature-Column-3-744x744-resized](/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/redken-2023-purpose-landing-page-feature-column-3-744x744-resized.jpg?w=425&rev=6c63d49e25b64d4d932d4ebe1528a897&hash=D71BFB371B741DE7FD8E2A1232D844E4 425w,/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/redken-2023-purpose-landing-page-feature-column-3-744x744-resized.jpg?w=600&rev=6c63d49e25b64d4d932d4ebe1528a897&hash=A0B5EEC10CDE7F46E6721BD9DA01D035 600w,/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/redken-2023-purpose-landing-page-feature-column-3-744x744-resized.jpg?w=775&rev=6c63d49e25b64d4d932d4ebe1528a897&hash=49293E062ADA33A133AAB334543B49A7 775w,/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/redken-2023-purpose-landing-page-feature-column-3-744x744-resized.jpg?w=965&rev=6c63d49e25b64d4d932d4ebe1528a897&hash=DC055958303B5E28A6D21BBAC7DB8981 965w)
MEDVETEN PRODUKTION
Vårt engagemang för hållbarhet sträcker sig till våra tillverkningsprocesser, eftersom vi strävar efter att öka produktionen av våra formler i anläggningar som drivs av 100% förnybar energi. Dessutom strävar vi efter att implementera innovativ waterloop-teknik för att minimera vattenförbrukningen.
![Redken-2023-Purpose-Landing-Page-Feature-2-Column-1-744x744-resized](/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/redken-2023-purpose-landing-page-feature-2-column-1-744x744-resized.jpg?w=425&rev=152c746389194df2a1010846b22e99d1&hash=F4CB8ABF3C96E2BCCA9C081615CB2900 425w,/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/redken-2023-purpose-landing-page-feature-2-column-1-744x744-resized.jpg?w=600&rev=152c746389194df2a1010846b22e99d1&hash=42722B0991523C82DF70F4F713D03CF6 600w,/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/redken-2023-purpose-landing-page-feature-2-column-1-744x744-resized.jpg?w=775&rev=152c746389194df2a1010846b22e99d1&hash=981A65DE7C8A016F74AC54C4ACC9D8D3 775w,/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/redken-2023-purpose-landing-page-feature-2-column-1-744x744-resized.jpg?w=965&rev=152c746389194df2a1010846b22e99d1&hash=4DB8D2D1F9B6157496E31F4F06F006E4 965w)
![Redken-2023-Purpose-Landing-Page-Feature-2-Column-2-744x744-resized](/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/redken-2023-purpose-landing-page-feature-2-column-2-744x744-resized.jpg?w=425&rev=68232a7fadb34954b205b7a5ac594263&hash=D2F7B12398D98A85467DAA24627FD590 425w,/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/redken-2023-purpose-landing-page-feature-2-column-2-744x744-resized.jpg?w=600&rev=68232a7fadb34954b205b7a5ac594263&hash=3A3AD8B507CAD9EED8E2252B81E58F4C 600w,/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/redken-2023-purpose-landing-page-feature-2-column-2-744x744-resized.jpg?w=775&rev=68232a7fadb34954b205b7a5ac594263&hash=6A65A36C3F1BBBE5B50888FC25A55F4D 775w,/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/redken-2023-purpose-landing-page-feature-2-column-2-744x744-resized.jpg?w=965&rev=68232a7fadb34954b205b7a5ac594263&hash=DEDA3A97C2A05DBEE4FB2F80F3531E28 965w)
![Redken-2023-Purpose-Landing-Page-Feature-2-Column-3-744x744-resized](/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/redken-2023-purpose-landing-page-feature-2-column-3-744x744-resized.jpg?w=425&rev=4f2d7c21f6f34c12b29de1e25c8f7e04&hash=8E220D39A80CBE24735BAF32EC95EA95 425w,/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/redken-2023-purpose-landing-page-feature-2-column-3-744x744-resized.jpg?w=600&rev=4f2d7c21f6f34c12b29de1e25c8f7e04&hash=92F075B0DBA8207966C0A83561309F89 600w,/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/redken-2023-purpose-landing-page-feature-2-column-3-744x744-resized.jpg?w=775&rev=4f2d7c21f6f34c12b29de1e25c8f7e04&hash=88135E3358F72B7634CE2CEEC6AA5F48 775w,/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/redken-2023-purpose-landing-page-feature-2-column-3-744x744-resized.jpg?w=965&rev=4f2d7c21f6f34c12b29de1e25c8f7e04&hash=CE79EABC710F65EBE613FEBEDDA6B99F 965w)
![Redken-2023-Purpose-Landing-Page-3-Image-Module-1-resized](/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/redken-2023-purpose-landing-page-3-image-module-1-resized.jpg?w=425&rev=c7287b6324fb4a168c978d91321e8776&hash=31669F1238D8E8F4AF1ADDC1335468F1 425w,/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/redken-2023-purpose-landing-page-3-image-module-1-resized.jpg?w=600&rev=c7287b6324fb4a168c978d91321e8776&hash=C88135ED90A06F4CD8055102099FD9C9 600w,/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/redken-2023-purpose-landing-page-3-image-module-1-resized.jpg?w=775&rev=c7287b6324fb4a168c978d91321e8776&hash=AAB145A37B4C26B80A507041D8FAF34E 775w,/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/redken-2023-purpose-landing-page-3-image-module-1-resized.jpg?w=965&rev=c7287b6324fb4a168c978d91321e8776&hash=35D0E09CDE1DA608CA9D91FC26D01E27 965w)
EN SÄKER PLATS FÖR LGBTQ+ PERSONER
Vi har ett uppdrag att säkerställa att frisörstolen är en trygg plats för LGBTQ+-samhället. Läs mer om vår Safe Space-utbildning.
![Redken-2023-Purpose-Landing-Page-3-Image-Module-2-resized](/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/redken-2023-purpose-landing-page-3-image-module-2-resized.jpg?w=425&rev=4838107d1a8f41029e0bae9a1f155400&hash=BAB761A27DD91A7C63A68668DFCDF581 425w,/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/redken-2023-purpose-landing-page-3-image-module-2-resized.jpg?w=600&rev=4838107d1a8f41029e0bae9a1f155400&hash=FB6B05685E29DF4AA627F4E5ED3AE491 600w,/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/redken-2023-purpose-landing-page-3-image-module-2-resized.jpg?w=775&rev=4838107d1a8f41029e0bae9a1f155400&hash=0A125504820ED9D67A3C23436ACB9D64 775w,/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/redken-2023-purpose-landing-page-3-image-module-2-resized.jpg?w=965&rev=4838107d1a8f41029e0bae9a1f155400&hash=AA40C437A4BC5A6ABC283970574C70EB 965w)
TILLGÄNGLIGHET OCH INKLUDERING FÖR PERSONER MED FUNKTIONSNEDSÄTTNING
Alla våra schampo- och balsamflaskor har punktskrift på baksidan för att underlätta för personer med synnedsättning.
![Inclusive-Community-Stylist-Education-Tile-resized](/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/inclusive-community-stylist-education-tile-resized.jpg?w=425&rev=b8f7b7a2f8af4806a07e8202e3d62ff5&hash=37C956043633D4C162FA7499F87E92A1 425w,/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/inclusive-community-stylist-education-tile-resized.jpg?w=600&rev=b8f7b7a2f8af4806a07e8202e3d62ff5&hash=2C256D3848F8F77F133B2AD4D9B59A4B 600w,/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/inclusive-community-stylist-education-tile-resized.jpg?w=775&rev=b8f7b7a2f8af4806a07e8202e3d62ff5&hash=BA9DA867CB1D7A313ADCE226C6F09B61 775w,/-/media/project/loreal/brand-sites/redken/emea/nx/landing-page/our-purpose/inclusive-community-stylist-education-tile-resized.jpg?w=965&rev=b8f7b7a2f8af4806a07e8202e3d62ff5&hash=419F2C561A82211041F9E93F9A46863F 965w)
STYLISTUTBILDNING
Genom prisbelönt utbildning och globala evenemang ger vi stylister över hela världen möjlighet att förverkliga sin fulla potential. Läs mer.